Baltimore Washington Medical Center (BWMC) plays an important role in offering charitable support and community outreach to specific projects and programs that enrich the lives of area residents.
The medical center's guidelines for support of community organizations provide an opportunity for BWMC to support charitable efforts on behalf of the local community, reinforce relationships with customers, community leaders, other non-profit organizations and government officials, and receive a marketing and community relations benefit.
The BWMC charitable guideline focuses on supporting organizations that align with the medical center's mission and business goals. These types of organizations assist people in crisis, focus on health promotion, education, civic and community issues, and contribute positively to the community's quality of life. The medical center will also consider supporting organizations that focus on specific issues of importance to BWMC such as children, families, diversity, and organizations that provide a marketing and community relations benefit to BWMC.
The primary goals of the BWMC charitable philanthropy program are:
BWMC contributions should be used to support the ongoing work of local organizations, and are focused on those organizations that can have the most significant impact throughout the community.
Charitable funding recommendations can include:
The following criteria are used to determine when and if BWMC will provide support for organizations soliciting charitable support:
BWMC will consider sponsorship from all types of organizations. Multi-year pledges will not be considered.
Requests for charitable support should include information about the requesting organization (specifically proof of nonprofit status, how the support will be used, when the support is needed and the amount requested), and sent directly to the Director of Marketing and Public Relations, Baltimore Washington Medical Center, 301 Hospital Drive, Glen Burnie, MD 21061. Requests can come from employees, customers or directly from the community. All requests must be in writing and submitted eight weeks prior to event. All requests will be evaluated as needed, on a timely basis. A BWMC Request for Donation/Support form should be completed. The form is available through the Marketing and PR Department or online at www.bwmc.umms.org.
Support is often requested in exchange for public recognition such as ads in programs and other publications, sponsorship for athletic teams or clubs. Requests for sponsorship/advertising will be considered in light of how the requesting organization's goals and values fit with BWMC, the value of the sponsorship/advertising, other area businesses participating with the organization and extent of visibility of the event.
All contributions will be tracked by the BWMC Marketing and PR Department as part of the reporting requirement set by the Maryland HSCRC Community Benefits Reporting Requirements (both dollar value of time and cash contributions as well as an evaluation of the event or sponsorship).
